Social media has taken the world by storm in recent years, with millions of people using different platforms to connect, share and interact with each other. As technology continues to advance, it’s no surprise that new social apps are released every year. In this article, we take a closer look at the number of social apps launched over the past five years and the trends shaping the social media landscape.
Overview of The Social Media Landscape
Before looking at the number of social apps launched in the past five years, let’s take a quick look at the current social media landscape.
With over 3.8 billion social media users worldwide by 2023, Facebook is the most popular platform, followed by YouTube and WhatsApp. Instagram, TikTok and Snapchat have also seen huge growth over the past year, with each platform boasting over a billion active users.
Number of Social Applications Launched in The Last 5 Years
The number of social applications launched in the last 5 years is increasing, with new platforms emerging every year. According to Statista, there will be approximately 90,000 social media apps available on the Apple App Store worldwide by 2022.This represents a significant increase from approximately 40,000 applications in 2017.
In 2018, approximately 9,000 social media applications were launched worldwide. The number of social media apps launched in 2019 increased to around 11,000. In 2020, around 12,000 social media apps were launched globally. In 2021, approximately 14,000 social media applications will be online worldwide.
Although the number of social apps launched over the past five years has increased, it should be noted that not all of them have survived. Many new social media apps have failed to catch on, with users preferring to stick with more established platforms.
Trends Shaping The Social Mdia Landscape
There are several trends shaping the social media landscape and these trends are likely to affect the number of social apps launched in the coming years. Here are some key trends:
Video Content Dominates
Video content is increasingly popular on social media, with platforms like TikTok and YouTube seeing massive growth in recent years.
This trend is expected to continue as more and more social media apps focus on video content.
Users are increasingly looking for communities that cater to their specific interests, hobbies, or identities. This trend has led to the rise of niche social media apps that focus on specific communities, such as fitness enthusiasts, pet owners, or LGBTQ+ people.
More and more users are turning to private messaging apps such as WhatsApp and Messenger, which provide a more secure and intimate communication experience. This trend has led to the rise of private social networking apps that prioritize privacy and security.
Augmented reality (AR) technology is gaining momentum and social media platforms are gaining ground. More and more social media apps are integrating augmented reality capabilities to improve user experience and provide more interactive content.
The number of social apps launched over the past five years has steadily increased, with new platforms entering the market every year. While not all new social media apps will survive, the trends shaping the social media landscape suggest we may see more of them in the years to come. The dominance of video content, private messaging, niche communities and augmented reality are just a few of the trends shaping the social media landscape and influencing the development of new social media applications.